Beth Gibbs-Bartel

Beth Gibbs-Bartel currently serves as Chief Revenue Officer at Merrithew® since October 2023, where responsibilities include executing corporate strategic plans and overseeing global revenue strategies and growth initiatives. With a tenure at Merrithew® spanning from April 2004 to April 2023, Gibbs-Bartel held various leadership roles, including Vice-President of Commercial and Retail Sales, overseeing a multi-million-dollar fitness equipment business and leading a 30-member international sales team. Additional roles included Vice-President of Sales & Marketing, Retail, where involvement in launching over 200 fitness accessories was crucial. Prior experience includes a role as Senior Vice-President at KOCH Entertainment from February 1996 to March 2004, accompanied by a robust educational background featuring degrees from institutions such as the Schulich School of Business and Wilfrid Laurier University.