Hita B.

Hita B. is a skilled professional with diverse experience in sales coordination, business strategy, and administration across various industries. Currently serving as a Sales Coordinator for LATAM & EMEA at Merrithew® since April 2023, Hita previously held positions as an Administrative Assistant at Labstat International Inc. and as a Business Strategy Analyst at Reliance Retail, where responsibilities included customer relationship management and project analysis over a span of 2.5 years. Hita's early career includes roles as an Area Sales Executive and a Marketing and Sales Intern at Nestlé, as well as a Digital Marketing Intern at EXOL LUBRICANTS, showcasing a strong foundation in marketing and sales strategies. Hita holds a PGDM in Marketing in Retail Management from Welingkar Institute of Management and a BCom in Accounting and BFSI from Ahmedabad University.