Marketing and Brand Management

The Marketing and Brand Management team at Merz Lifecare is responsible for developing and executing strategies to promote and enhance the company’s diverse range of health, wellness, and beauty brands, such as tetesept, Merz Spezial, and Brooklyn Soap Company. This team works on international marketing initiatives, manages distribution partnerships, and drives digital and performance marketing efforts. They also oversee brand positioning, shopper marketing, and the introduction of new business opportunities, aiming to foster brand loyalty and drive market growth while aligning with the company’s commitment to innovation and sustainability.