Cher B.

Cher B. is an experienced product designer and UX researcher with a diverse background in various industries. Initial work at the Human Interface Technology Laboratory involved researching user engagement in exercise-based games, followed by a role at Genentech as a UX/UI designer, where Cher designed websites and branding for employee use. Experience at Meta includes contributions to recruitment products and community governance, while also focusing on business integrity within advertising. As a senior product designer at SAP Labs, Cher led mobile application projects for e-commerce and government services. Currently, Cher works as a freelance product designer, exploring design inspirations through photography and crafting, while also serving as the design lead for TripIt Pro.