Claudio Barreto

Claudio Barreto is a seasoned marketing and communications professional with extensive experience across multiple industries and regions. Starting with Citigroup as Marketing Director in Brazil, Claudio built the marketing department and developed internet projects for corporate clients. Subsequent roles include Marketing & Communication Superintendent at Embratel, where innovative communication plans were executed, and Head of Planning at SapientNitro in Great China, delivering brand strategies for major clients. Claudio has also served as Regional Strategic Planning Director at both J. Walter Thompson Worldwide and Saatchi & Saatchi, leading successful brand strategies for Unilever and P&G, respectively. At Meta, Claudio took on the role of Global Creative Strategist, working with high-profile clients like Nike and Samsung to enhance brand presence across Facebook, Instagram, Messenger, and WhatsApp.