Meta
Elena Rykhlevskaia is a seasoned professional in marketing data science with extensive experience at Meta, where since 2016, Elena has served as the Director of Marketing Data Science - Horizontal, leading a team of 30 decision scientists to develop scalable analytics capabilities that support over $1 billion in consumer brand and product marketing. Previously, Elena held the position of Head of Marketing Analytics Solutions and Marketing Data Science Manager at Meta, focusing on marketing portfolio optimization and cross-channel campaign analytics. Prior to Meta, Elena worked at comScore, The Walt Disney Company, Stanford University, and the University of Illinois Urbana-Champaign, contributing to various roles in analytics, data infrastructure, and research. Elena holds a PhD in Quantitative Psychology and a Master of Science in Applied Statistics from the University of Illinois Urbana-Champaign, along with a Diploma in Psychology from Lomonosov Moscow State University.
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Meta
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Meta’s mission is to give people the power to build community and bring the world closer together. Formerly known as Facebook, Meta is now the parent company of Facebook, WhatsApp, Instagram, Messenger, and Reality Labs. Billions of users around the world use Meta apps and products to connect with others, find communities, and grow businesses. Facebook was founded in 2004, initially as a community for colleges and universities. It has since grown into a global platform with features including the News Feed, Stories, Groups, Watch, Marketplace, Reels, Dating, all aimed at helping people share life's moments and discuss what's happening, nurture and build relationships, discover and connect to interests, and create economic opportunity. Instagram was acquired by Facebook in 2012. Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging are places where people and creators can express themselves and push culture forward through photos, video, and private messaging, and connect with and shop from their favorite businesses. Meta has two messaging apps: Messenger and WhatApp. Messenger allows chat, audio and video calls, and Rooms, while WhatsApp is best known as a secure messaging application facilitating private communication. More recently, Meta has moved into the augmented virtual reality space with Reality Labs. Meta Quest lets people defydistance with cutting-edge VR hardware, software, and content. Facebook Portal video calling devices help friends and families stay connected andshare the moments that matter in meaningful ways.