Ellen Pilia is the LATAM Marketing Lead for Business Messaging at Meta, focusing on driving revenue growth and adoption of the WhatsApp Business API. With two decades of experience in Marketing and Design, they have held various roles, including leadership positions at Adobe and Oracle, where they excelled in demand generation and social selling strategies. Ellen has also been recognized with a Global Enterprise Awesomeness award for their contributions to the Business Messaging organization. They hold a Bachelor's and a Specialist degree in Design, along with an MBA in Business Management.
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