Grace Yu is an accomplished engineering and product manager with extensive experience in the tech industry. With a strong background in driving growth and product development, Grace led initiatives at Instagram as an Engineering Manager for Reels Ads, focusing on ad optimization and scale. Prior roles include Head of Growth and Head of Product at Cobo, where Grace spearheaded user acquisition strategies and the launch of innovative wallets for crypto adopters. Grace's expertise in growth engineering was further demonstrated at Xiaohongshu, leading efforts to enhance customer engagement through optimized infrastructure. Currently, Grace manages Web3 product strategy and engineering at Meta, utilizing NFT technology to empower creators and brands, while also serving as Chief Meme Officer at CatHeiHei. Grace holds a Master's degree from Cornell University and a Bachelor's degree from Beijing University of Post and Telecommunications.
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