José Luis Estrella Campaña

José Luis Estrella Campaña is a seasoned Senior Software Engineer with extensive experience in various domains, including AdTech, FinTech, and Blockchain. Currently at Dow Jones, José Luis focuses on revenue enhancement and privacy management for The Wall Street Journal. Previous roles include leadership positions at Baleen, Very, VEEV Coin, and TipTotem, where José Luis developed innovative financial tools and payment solutions. Notable contributions include the implementation of Video Testing features for blood alcohol content monitoring and the creation of a Universal Payments Network. José Luis has also delivered numerous freelance projects with a consistent 5.0/5 rating and holds a degree in Software Engineering from Universidad EAFIT.