Katherine Tay

Katherine Tay is a seasoned digital marketing and client solutions professional with extensive experience across various prominent companies. Starting as a Digital Marketing Executive at Oddle, Katherine focused on creative ideation, campaign management, and optimization for the F&B sector before progressing to Zenith as a Media Planner, where responsibilities included media planning and budgeting for major brands like Nestle and H&M. This trajectory continued at TikTok as a Key Account Client Solutions Manager, overseeing onboarding and campaign management for enterprise clients in F&B and pharmaceuticals. Katherine further enhanced client success at Sojern, leveraging travel data for performance optimization, and at Meta, where roles spanned from Client Solutions Manager to Agency Partner for SEA Indies, managing e-commerce and tech accounts. Additionally, Katherine has experience with Yahoo as a Platform Solution Manager, specializing in omnichannel audience targeting. Katherine holds a Bachelor's degree in Commerce and Science from UNSW and a degree in Economics from the University of Nottingham.