Mariia Merkulova is an experienced product and data analyst currently serving as a Product Growth Analyst at Meta since July 2024 and as an Expert and Mentor at TheWays. Previous roles include Data Analyst at Bumble Inc. from July 2023 to May 2024, Product Analyst at MacPaw Inc. from February 2020 to February 2023, and Business Intelligence Analyst at FigLeaf App in late 2019. Mariia has a strong background in analyzing product data, conducting economic modeling, and developing analytics systems, contributing to significant cost savings and product enhancements. Additionally, Mariia has been involved in leading projects, delivering educational lectures on Data Visualization, and winning a Hackathon competition. Mariia holds a Master of Arts in Business and Financial Economics from the Kyiv School of Economics and a Bachelor's degree in Economic Cybernetics from the National Technical University of Ukraine 'Kyiv Polytechnic Institute'.