Phoebe Chen possesses extensive experience in integrated marketing analytics and strategic leadership across various high-profile organizations. Notable roles include Manager of Integrated Marketing Analytics at Adobe, where Phoebe led a team to achieve a 17% YoY increase in email-sourced annual recurring revenue for the Creative Cloud business. Phoebe has also served as Project Manager at Discover Financial Services, focusing on call volume forecasting and customer experience, and as Manager of Vertical Analytics at eBay, driving significant growth in the Daily Deals business. More recently, as Global Lead of Measurement Solutions at Meta, Phoebe has been instrumental in developing advanced measurement capabilities and partnering with senior marketing leaders to leverage analytics for business growth. Academic qualifications include a BA in Journalism from National Chengchi University and an MS in Integrated Marketing Communications from Northwestern University.
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