Ricardo Varela

Ricardo Varela has a diverse background in creative direction and branding, beginning with a Junior Creative role at BC Mexico from August 2006 to October 2008. Following this, Varela contributed to Ternium as a Branding & Communication professional from December 2008 to March 2012, leading brand identity and employee communication initiatives. A Senior Art Director position at Visit Tucson from July 2012 to May 2015 was followed by freelance work at Conill Advertising and an Art Director internship at McCann Worldgroup in mid-2014. Varela has been with Meta since January 2016, currently serving as the North America Creative Strategy Lead for Financial Services and previously holding positions focused on retail, CPG, and creative strategy for Latin America. Varela's educational accomplishments include a Master of Science in Mass Communication from Florida International University and degrees in Art Direction from Miami Ad School and Industrial Design from Instituto Tecnológico y de Estudios Superiores de Monterrey.