Tracy Avelar

Tracy Avelar has extensive experience in strategic sourcing and vendor management across various industries. Avelar began a career in sourcing and marketing at Target and Coca-Cola Bottling Company United before advancing to roles at General Mills and Williams-Sonoma, Inc. Avelar's expertise was further developed at BlackRock, Charles Schwab, and Visa, culminating in leadership positions at Meta, including Head of Creative and Production, Global Sourcing, and Global Head of Marketing Sourcing. Avelar holds a Bachelor’s degree in Marketing and Journalism & Mass Communications from the University of Minnesota - Carlson School of Management.