Wendy Toh

Wendy Toh is an accomplished marketing professional with extensive experience in product marketing, digital banking, and integrated marketing campaigns. At Shopee, Wendy led B2B2C seller marketing and promotions across seven countries, focusing on feature roll-out strategies and optimizing user experience through data analysis. Wendy's tenure at Meta included roles as SMB Marketing Manager and Partner Marketing Manager, where strategic campaigns were developed to enhance partner engagement and drive lead generation. Prior experience includes launching a mobile money service at Singtel and leading digital transformation initiatives at Citi, resulting in significant metric improvements. Wendy holds a degree in Communications and New Media from the National University of Singapore.