Xinyi Chen is a seasoned product designer and UX researcher with extensive experience across high-profile companies, including Meta, Facebook, and Alibaba Group. Xinyi began as a UX Researcher at Shenzhen Hochuen Technologies, focusing on VR wearables, and further enhanced skills in UX design at Lenovo and Mastercard. At Meta, Xinyi leads design initiatives in the Core Ads Growth organization, specifically on App Ads Signal Loss and exploring eCommerce opportunities in China and India. With advanced research skills honed as a Graduate Research Assistant at Georgia Institute of Technology and a UX Research Assistant at Nielsen Norman Group, Xinyi has contributed to significant studies that analyze user experience across various cultural contexts. Xinyi holds a Bachelor of Engineering in Industrial Engineering from Tsinghua University and a Master of Science in Human Computer Interaction from Georgia Institute of Technology.
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