Safa Scott

Safa Scott is an experienced technology professional currently serving as the Head of Technology for Web Personalization at metadata.io since August 2022. Prior roles include Vice President of Engineering and Director of Technology at Reactful, where the focus was on leveraging machine learning and AI technology for customer engagement. Safa has also contributed as a Senior Web Developer and UX specialist at Barkback, Web Developer at Spark Interactive, Creative Director at Permilia, Web Designer at SBTechworks, and Web Developer/Imaging Technician at Assassi Productions, showcasing a diverse background in web development, design strategies, and team management across various companies.