Paul Nelson

Paul Nelson has a strong background in advertising and marketing. Paul is currently the Managing Director at Method¹, where they use their expertise in behavior change and system 1 thinking to create digital-first marketing systems for brands. Prior to that, they held the same position at XenoPsi. Paul has extensive experience at Arnold Worldwide, where they served as EVP, Managing Director and was responsible for leading the agency, pitching new business, and developing core capabilities. Paul was also a Global leader on the Jack Daniel's brand, overseeing marketing strategy and creative development for various product launches. Before that, they worked as SVP, Group Account Director at Arnold Worldwide, managing the marketing department and leading the launch of P&G’s TAG brand. Earlier in their career, Paul played a key role in winning and managing the Volkswagen account, leading the highly-awarded "Drivers Wanted" campaign. Paul also held roles at The Ad Club and Princeton University, where they focused on programs and events management and sports marketing, respectively.

Paul Nelson holds a Bachelor's degree from Bowdoin College. In addition, they have completed certification programs, including the Havas Global Education Program from The Wharton School and the Master Class Digital Strategy from Hyper Island. Specific information regarding the obtained month and year of these certifications is unavailable.