MetLife
Asia Giles serves as the Marketing Creative Lead at MetLife, contributing expertise in developing insight-based campaigns for Small Market businesses since August 2024. Previously, Asia held the position of Vice President and Creative Director at Prudential Financial, overseeing creative strategies across multimedia platforms from April 2014 to June 2024. Asia's extensive experience spans various roles, including Creative Director at Blast Radius and Group Creative Director at MRY, where Asia cultivated innovative brand experiences and executed high-profile projects such as the Panasonic Olympic initiatives. Asia's career also includes influential positions at notable agencies like Tribal DDB, Yahoo, Doner Advertising, and Grey Worldwide, showcasing a strong background in digital marketing and creative development. Asia graduated with a BFA in Advertising and Design from the School of Visual Arts in 1993.
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