Jeffrey Boorjian

Jeffrey Boorjian serves as the Chief Marketing Officer for MetLife's Group Benefits division, where responsibilities include transforming the marketing function into a strategic growth business and leading a team focused on demand generation for over 25 non-medical insurance products. Boorjian's notable achievements at MetLife encompass establishing a go-to-market distribution strategy, developing digital acquisition approaches, launching B2B2C campaigns, and integrating digital storytelling within sales training. Previously, Boorjian held key marketing roles at Caesars Entertainment Corporation, managing marketing strategies for multiple brands and overseeing significant budgets. Earlier career experiences include positions at Ogilvy Health, G2 Worldwide, and several other agencies, showcasing expertise in client relationship management and branding initiatives. Boorjian holds an MBA in Marketing from the University of Virginia Darden School of Business and a BA in Communications from Boston College.