Shelley Bincelli

Shelley Bincelli is an experienced Product Owner with a strong background in digital transformation and financial services. Currently serving as a Senior Product Owner at MetLife, specializing in transformation projects for the insured app and portal within the Customer Self Service squad. Previously, Bincelli held key roles at Bradesco, addressing regulatory demands for Open Finance and enhancing user experience in digital channels. Bincelli's expertise encompasses managing product roadmaps, backlog prioritization, writing user stories, and collaborating with UX teams to design customer-centric solutions. Earlier experience includes significant positions at Banco next and HDI Seguros, as well as administrative roles, underpinned by a solid educational foundation in Human Resources and Business Management.