Brandon Madsen

Brandon Madsen is a seasoned analytics consultant with extensive experience in digital marketing and analytics solutions. Currently serving as a Sr. Analytics Consultant at Metric Partners since April 2019, Brandon also operates as a Freelance Analytics Consultant, specializing in Adobe DTM, Google Analytics, and GTM implementations. Previous roles include Analytics Architect and Lead Analyst at Merkle, where Brandon led analytics deployments for top automotive companies, and Sr. Implementation Consultant at Cardinal Path, overseeing A/B testing processes. Additional experience includes positions at IBM, Omniture, and Verio, focusing on project management, technical support, and customer success in analytics. Brandon holds a Bachelor of Digital Marketing from Utah Valley University and an Associate of Science in Small Business Management & Entrepreneurship from the University of Phoenix.