Metrika | Guanxi Group
Marco Orifici is an experienced professional currently serving as Managing Partner at Metrika | Guanxi Group and COO at CoWellness. With a career spanning over two decades, Marco has held significant positions such as Chief Operating Officer at IIO and DEM OPTIMIZER SRL, as well as Managing Director at HASU SRL and YooDeal Ltd. Marco's tenure at Vodafone IT included various roles focused on consumer services, tariff management, and commercial strategy in wholesale roaming. Earlier experience includes positions as a Business Analyst at WIND-INFOSTRADA and as a Project Manager at Sirti S.p.A., where Marco specialized in broadband network design. Marco holds a Master in Marketing & Communication from Publitalia and a degree in Electronic Engineering with a focus on Telecommunications from Politecnico di Milano.
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Metrika | Guanxi Group
Metrika is a Marketing Consultancy Firm now part of Guanxi Group. We help B2B Technology and Energy brands growing through actionable audience intelligence and measurable marketing results. We define digital Strategies and execute marketing Campaigns that delivers meaningful and measurable results. We measure our success on the success achieved by our Clients. Demand Generation: Data-driven through-the-funnel demand generation programmes that ensure you receive the quality and quantity of engagements and sales opportunities that maximise returns on your investment. Brand Awareness: Targeted, research driven awareness and traffic driving campaigns that reach the right people, with the right message, at the right time. Channel: Channel recruitment, engagement and lead generation programmes, utilising our in-house telemarketing specialists that have been building close relationships for over 3 Years. Data: We can source, build and nurture data, converting unknown audiences into engaged prospects.
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