Erika Marisol Ruiz-Castillo

Erika Marisol Ruiz-Castillo is a seasoned professional with extensive experience in research, finance, and communication. Currently serving as a Jumpstart Executive at MetrixLab and Chief Financial Officer/Researcher and Founding Partner at AEVA, an organization dedicated to the promotion of human, social, and educational values, Erika has contributed significantly to various research initiatives. Erika's academic background includes a PhD in Strategic Communication from Universitat Autònoma de Barcelona, complemented by a Master’s Degree in Strategic Planning and multiple certifications in political marketing and international business. Previous roles include market research analyst at Kantar Millward Brown, project manager at Ayuntamiento de Guadalajara, and general manager at SMAM, showcasing a versatile career across multiple sectors.