Gustavo Shimanuki

Gustavo Shimanuki is a skilled market research professional with extensive experience in brand strategy, advertising evaluation, and project management. Currently serving as Manager in Market Research at MetrixLab since December 2020, Gustavo previously held roles at Kantar and Ipsos, where responsibilities included managing brand positioning studies, conducting ad-hoc research, and building client relationships across various sectors. With a strong foundation in data analysis and insight generation, Gustavo has a proven track record of delivering actionable recommendations and overseeing project execution from planning to presentation. Educationally, Gustavo holds a Bachelor's degree in Administration from Universidade de São Paulo.