Sourav Sharma is a Senior Research Manager at MetrixLab since January 2023, with prior experience as a Manager and Senior Research Executive at Kantar from June 2015 to January 2023. Sourav possesses extensive expertise in primary research assignments across various sectors, including FMCG, BFSI, and Cement, focusing on concept testing, brand tracking, and usage & attitude studies. Responsibilities include designing research instruments, data analysis, client relationship management, revenue generation, and budgeting. Sourav holds an MBA in Marketing from Christ University Institute of Management (2013-2015) and a B.Tech in Mechanical and Automation from Amity School of Engineering and Technology (2008-2012).
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