Matthias Buehler

Matthias Buehler is an accomplished professional with extensive experience in digital marketing, transformation, and strategy development. Since joining METRO AG in March 2014, Matthias has held various leadership roles, including Customer & Sales Officer and Director of Digital Transformation. Additionally, Matthias served as MD Marketing & Internationalization at METRO Markets GmbH from January 2021 to September 2024. Prior experience includes strategic consulting at Bain & Company, where Matthias focused on growth strategies and change management for diverse sectors, and an internship at SAP. Matthias holds an MBA from AGSM @ UNSW Business School and a Diplom in Physics from the Karlsruhe Institute of Technology.