Category Management

The Category Management team at METRO Bulgaria is responsible for overseeing and optimizing the assortment, pricing, and merchandising strategies for various product categories. This team ensures that the product offerings meet customer needs and preferences, driving overall sales and profitability. The members include specialists in sweets, hot beverages, BIO products, media, IT, and dairy, each working to enhance their specific categories through detailed market analysis, strategic planning, and supplier negotiations.