Olena Petrova

Olena Petrova is a Performance Marketing Specialist at METRO Markets GmbH since March 2021, with prior experience as a Junior Online Marketing Specialist at ZORO from August 2018 to March 2021. In this role, Olena focused on email marketing, affiliate marketing, and social media marketing, executing and optimizing various campaigns while analyzing KPIs. Earlier positions include an internship in Business Intelligence and Consumer & Market Intelligence at trivago, where responsibilities involved pre-testing branding materials and conducting survey-based research. Olena's educational background encompasses a Bachelor's degree in Philology, a Specialist Degree in Language Interpretation and Translation, and two degrees in Sociology from the University of Duisburg-Essen.