Rute Costa

Rute Oliveira Costa is a seasoned marketing professional with extensive experience in digital marketing and transformation across multiple sectors. Currently serving as Country Lead Portugal at METRO Markets GmbH since April 2022, Rute previously held key roles at Makro Portugal, where responsibilities included managing CRM and digital marketing strategies. Earlier roles included Digital Marketing Manager at Plateform, where Rute developed comprehensive digital strategies, and positions at Microsoft and Fnac that focused on project management and online retail strategy. Rute's career also includes experience in product management at Ensitel and marketing roles at Roche Diagnostics and Havas Media. Rute holds multiple degrees in marketing and has participated in executive education programs, emphasizing skills in design thinking and social media strategy.