Bart Goense

Bart Goense is a seasoned professional currently serving as Principal at Metyis since September 2022, bringing extensive experience from Anheuser-Busch InBev, where roles included Head of Export & Expansion for Global Travel Retail, Country Manager for Poland, and Trade Marketing Manager for Global Travel Retail & EEME. Prior to this, Bart held various positions such as National Field Sales & Merchandising Manager for Off-Trade NL and participated in the Market Visionary Program. Earlier experience includes an internship as a Market Analyst at Van Leeuwen and a Brand Ambassador role at HEINEKEN. Bart completed an MBA focused on Digital Transformation at INSEAD and holds a Master’s degree in Business, Management, Marketing, and Strategy from the University of Amsterdam, along with a Bachelor of Business Administration from Nyenrode Business University. The academic background also includes studies at the University of Westminster and foundational education from Rijnlands Lyceum Oegstgeest and Jerudong International School.