Blanca Zugaza Escribano

Blanca Zugaza Escribano is a seasoned professional in fashion and luxury strategy consulting, currently serving as a Principal at Metyis since January 2023. In this role, Blanca collaborates with C-suite executives to enhance global commercial strategies and implement omnichannel approaches, overseeing digital sales and marketing initiatives for high-profile clients such as Chanel and Dior. Prior to Metyis, Blanca held the position of E-Concessions & Marketplaces Director at Loewe, where responsibilities included creating global strategies for e-concessions, managing partner relationships, and analyzing performance metrics. Previous experience includes roles at mytheresa.com as Senior Brand Marketing Manager, JCDecaux as International Account Manager, and Ralph Lauren as Communications Coordinator in Europe. Educational background includes a Bachelor of International Business Administration from Universidad Pontificia Comillas and international management studies at NEOMA Business School.