Rafael Cardoso

Data Lead at meutudo.

Rafael Cardoso has been working in the field of data analytics since 2016. From 2016 to 2020, they worked as a Researcher at CNPq, where they developed skills in scientific writing, hypothesis testing, data analysis, and system modeling. In 2020, they joined Plusdin as a Business Intelligence Analyst, where they built and maintained data pipelines from scratch using Apache Airflow, utilized SQL, ETL, and other tools to analyze data, and improved the company's data structure. Currently, they are working as a Data Analyst at meutudo., where they are utilizing SQL, Tableau, and platforms such as Adjust, Firebase, and Insider to analyze app data and improve marketing budget allocation and media attribution models, as well as managing the integration of a Customer Data Platform (Insider) with the production environment.

Rafael Cardoso obtained a Bachelor's degree in Electrical and Electronic Engineering from Universidade Estadual de Santa Cruz between 2015 and 2020. Rafael also holds certifications from IAB Brasil, Looker, and Google, including Digital Fundamentals, Mídia Programática, LookML Developer, and Google Analytics para Iniciantes, which they obtained in October, September, November, and July 2020, respectively.

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Timeline

  • Data Lead

    August 1, 2023 - present

  • Data Analyst

    June, 2022