Dr. Javier Martínez is the founder and CEO of Martínez Brands, a company dedicated to the importation and sale of alcoholic beverages in the United States and other international markets. Dr. Martinez is considered an authority on brand development and all matters related to the wine and spirits industry. He is also an active promoter of business of both sides of the border. He was in charge of the International Affairs Committee of the Tequila Regulatory Council and served as Chairman of the Advisory Council of Promexico in Los Angeles in the period of 2012 – 2013, and Vice President of the Advisory Council of NAFIN from 2001 to 2012. A native of the State of Aguascalientes, Dr. Martinez is a graduate of the Metropolitan Autonomous University in Mexico City and has the title of Master and PhD from the University of Oxford.