Mark Mayfield

Mark Mayfield is an accomplished professional in the cinema marketing industry, currently serving as President of the International Cinema Technology Association (ICTA) since July 2021 and as Director of Cinema Marketing at Meyer Sound since May 2024. Previously, Mark held the position of Director of Global Cinema Marketing at QSC, LLC from January 2013 to April 2024. Mark has extensive editorial experience, having founded "AV Technology" magazine during tenure at New Bay Media LLC from January 2008 to January 2010, and led the successful re-design of Pro AV magazine at Ascend Media from April 2003 to December 2006. In earlier roles, Mark significantly advanced brands in the cinema market, including elevating Eastern Acoustic Works to a top contender and increasing market share for JBL Professional. Mark holds an MBA in Marketing from Boston College Carroll School of Management and a BS in Psychology from St. Lawrence University.