Mezcal Amarás
Licio Lorenzoni is the Chief Commercial Officer at Mezcal Amarás, leading the development and implementation of commercial strategies to drive revenue growth in domestic and international markets. Previously, Licio held roles such as Commercial Director at Mezcal Amores, Top Accounts Sales Team Leader at Bacardi, and Senior Key Account Manager at Ferrero. Licio has a strong background in sales management and a Bachelor's Degree in Industrial Engineering from Tecnológico de Monterrey. Currently pursuing a Master of Business Administration from W. P. Carey School of Business at Arizona State University.
Mezcal Amarás
MEZCAL AMARÁS is “A project made with love”. Mezcal Amarás was founded in 2010 by a group of friends who slowly immersed themselves in a world that filled them with smells, flavors and traditions and fell in love with, what they think is, the best distillate in the world. They decided to create Amarás, a sustainable project, to share the passion, devotion to the roots of Mexico and share it to the world.