Arturo Perela Sanz is an experienced professional in eCommerce and market research, currently serving as the Head of eCommerce for Amazon EMEA at MGA Entertainment since July 2022. Arturo has held various senior roles including Senior eCommerce KAM for South Europe and interim management positions. Prior to MGA Entertainment, Arturo was the Director of eCommerce, Trade Marketing, and Category Management at Melitta from March 2016 to December 2021. Additional experience includes leading consumer and shopper insights at General Mills and holding senior managerial positions in insights and market research at Orange and Ipsos UK. Arturo's education includes a Master’s degree in Digital Analytics from ISDI, alongside further qualifications in human resources, market research, and sociology from various institutions.
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