Miami Design District
Sandra Santiago has a strong background in experiential marketing and events. Sandra currently holds the position of Vice President of Experiential Marketing at Miami Design District, where they are responsible for determining and driving the brand image and overall business through revenue-generating events and experiential programs. In this role, they manage all aspects of the activations, including concept development, design, logistics, and finance, while establishing strong relationships with retail partners, community leaders, clients, media, vendors, and agencies. Prior to this, Sandra worked as the Executive Director of Experiences at Miami Design District and as the Director of Events and Special Projects at Louis Vuitton North America, Inc., where they oversaw the organization and execution of high-profile events both in North America and globally. Sandra also held the position of Director of Special Events at Louis Vuitton. Additionally, Sandra has experience as the Director of Events and Public Relations at Christian Dior Couture and as the Director of Merchandising at VOGUE Condé Nast Americas, where they managed retail merchandising and developed co-branded programs and events with international fashion advertising partners.
Sandra Santiago obtained a Bachelor of Science degree in International Business and Marketing from Northeastern University between 1990 and 1995.
Miami Design District
WELCOME TO THE NEIGHBORHOOD The Miami Design District is a neighborhood dedicated to innovative fashion, design, architecture and dining experiences. The Miami Design District is owned by Miami Design District Associates, a partnership between Dacra, founded and owned by visionary entrepreneur Craig Robins, and L Catterton Real Estate, a global real estate development and investment fund, specializing in creating luxury shopping destinations. Together Dacra and L Catterton Real Estate have actively transformed the once-overlooked area of Miami into a vibrant destination for residents and visitors by presenting the best shopping, cultural and culinary experiences within an architecturally significant context. The vision for a rejuvenated Design District — responsive to its historic, urban and tropical context – was codified in an urban master plan developed by the award-winning master planners Duany Plater-Zyberk, with the additional participation of architects including Walter Chatham, Hariri and Hariri, Juan Lezcano, Terence Riley, and Alison Spear. The Miami Design District embodies a singular dedication to the unity of design, fashion, art and architecture, and a commitment to encourage a neighborhood comprised of creative experiences.