Miami Fashion Week
Lourdes Fernandez-Velasco serves as the Executive Managing Director of Miami Fashion Week since March 2013, where responsibilities include overseeing the overall strategy, business operations, and ventures of the brand and its subsidiaries. Previously held roles at the same organization include Marketing Director and Digital and Social Media Director, focusing on strategic marketing campaigns and digital ecosystem management. Additionally, through TOAC, Lourdes has been the Executive Director of TOAC DIGITAL, managing daily operations and developing pitches for major TV formats. Lourdes has a notable background at The Walt Disney Company as a Marketing Product Manager, overseeing theatrical and home entertainment releases. Educational credentials include a Master's degree from IE Business School and degrees in International Business & Management Administration from various institutions.
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Miami Fashion Week
After 15 successful years bringing the world's best established and emerging designers to the forefront of the American market, Miami Fashion Week has created the world's first platform for Resort and Pre-Spring designer collections. Known across the globe as the largest International and Latin American fashion event celebrating both Latin and general market fashion, beauty, music, art, cuisine and lifestyle, MIAFW features a crossover of international culture from designers, entertainers and celebrities from around the world. With new dates on the international fashion calendar, MIAMI Fashion Week RESORT has established the world's FIRST international fashion week featuring the latest Cruise/Resort and Pre-Spring collections. The venue is transformed into a state of the art "Fashion City" built to house all fashion shows, sponsor lounges, chef's cafe and exhibitor booths as the world's fashion elite flock to Miami to participate in the city's official fashion week. Now, one of the most spectacular beaches in the world becomes the backdrop for the fashion industry's most exciting new event, MIAMI Fashion Week RESORT!