Jeff Craney

Jeff Craney isn’t only an original member of the Miami HEAT staff, he has the enviable distinction of being the very first employee hired by the franchise on July 1, 1987. The 2019-20 season will be his 32nd season with the HEAT, an organization he’s helped to grow from expansion franchise to three-time world champion.

In his current role as Vice President of the largest marketing division in the NBA, Craney works alongside CMO, Michael McCullough, serving as his right-hand man overseeing an industry-leading game presentation and broadcast services department, including HEATV—the award-winning, full-service production arm of the team.