Marcus C. is a sports marketer currently serving as the Senior Director of Business Strategy at the Miami HEAT, where they leverage technology and data to meet organizational objectives. With extensive experience in managing marketing and research initiatives, they previously held roles including Manager of Research and Database Marketing Services and Director of Business Strategy at Miami HEAT. Additionally, Marcus has worked in various research and project management capacities at Canadian Imperial Bank of Commerce and Riley Research Associates. They have also been involved in marketing at 601 Analytics since 2020. Marcus holds a degree from the University of Oregon Lundquist College of Business.
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