Joel Loots

Joel Loots is an accomplished marketing professional with over 10 years of experience in the franchise and gaming industries. Currently serving as Sr. Director of Marketing at Miami Valley Gaming, Joel also founded Originally Equipped LLC in 2023. Prior to these roles, Joel was a Network Member at GLG, where extensive knowledge was leveraged to assist clients with franchise operations and market insights. Joel's previous experience includes Chief Operating & Marketing Officer at MAKE Fitness LLC, where leadership of a team facilitated the execution of business strategies across multiple locations, and Vice President of Marketing at Hollywood Casino, overseeing a substantial marketing team and budget for a major gaming property. Joel's early career includes a role as Director of Marketing at Hyatt Regency Lake Tahoe Resort, Spa & Casino, contributing to significant revenue growth through strategic marketing initiatives. A graduate of LSU Shreveport, Joel possesses a proven track record in driving business success through effective marketing and operational leadership.