Aimee Berger

Vice President Marketing at Michaels

Aimee Berger is an experienced marketing professional currently serving as Vice President of Marketing at Michaels Stores since March 2023, previously holding the position of Director of Brand Marketing. Aimee's extensive career includes key roles such as Retail Marketing Lead at Afterpay, Senior Director of Field Marketing at Sally Beauty, and various senior marketing positions at SEPHORA, Banana Republic, and Gap Inc. Aimee began a career at Allied Integrated Marketing as an Account Executive and has steadily advanced through increasingly responsible marketing roles. Aimee holds a Bachelor of Science degree in Communication and Media Studies from Boston University.

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