Daniella Wise

Daniella Wise (Kohavy) is an accomplished product manager with extensive experience in various industries including eCommerce and advertising technology. Currently serving as a Staff Product Manager at Michaels Stores, Daniella specializes in developing and scaling features to enhance growth and conversion rates for the MakerPlace segment. Previous roles include Senior Product Manager at Etsy, where Daniella defined strategies for seller and buyer goals, and Senior Product Manager at FreeWheel, overseeing a team to manage ad campaign workflows. Daniella held leadership positions in customer experience and technical support, including director roles at Nomi and uSell.com, as well as a management position at TuneCore. Daniella began their career as a Client Service Associate at Smith Barney, supporting high net worth financial advisers. Daniella holds a Bachelor of Arts degree from Binghamton University, graduating Cum Laude.