Tina Krukar Schneider

Tina Krukar Schneider has extensive experience in merchandise planning, currently serving as Director of Merchandise Planning at The Michaels Companies, Inc. since May 2015, after progressing through roles such as Planning Manager and Senior Planner. Previously, Tina worked at Fossil as a Senior Planner, overseeing wholesale planning for luxury watch brands. Tina's career at JCPenney spans from 1994 to 2012, where roles included Merchandise Planner, Assortment Planner, Assistant/Associate Buyer, and Business Planning Manager, handling significant financial strategies and introducing innovative e-commerce approaches. Tina holds a Bachelor of Science in Education from Bowling Green State University, obtained in 1994.