Barbara Feijó

Barbara Feijó is the B2C Marketing Director for South America at Michelin, where they focus on marketing to consumer audiences. Previously, Barbara contributed to the development and strategy of key segments in South America and led the design of the digital strategy for the region. They began their career at Michelin as a marketing intern and have since spent over a decade in various roles, including Marketing Manager and Business Model Manager, driving innovation and digital transformation. Barbara holds two master's degrees in Communication Strategy and Marketing from Ibmec and Fundação Getulio Vargas, respectively, alongside a degree in Communication from Universidade Federal Fluminense.