Marcus Arvidsson is a skilled marketing professional currently serving as the Brand Manager B2C for the Nordics at Michelin since May 2022, where responsibilities include establishing and executing the marketing strategy for passenger car tires. Prior experience includes a role as a Product Manager at Audi Sverige from February 2019 to April 2022, overseeing various Audi models and managing market analysis, product launch planning, and dealer training. Additionally, Marcus completed a Master Thesis in Innovation Management and Product Development at Thomas Cook Northern Europe in 2018 and held a Consultant position in Quality & Management at Knightec AB. Earlier experience includes working on the assembly line at Scania Group. Marcus holds a Master's Degree in Innovation Management and Product Development from Kungliga tekniska högskolan and a Bachelor's Degree in Integrated Product Development from the same institution.
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