Mark Higginson

Mark Higginson has extensive experience in CRM and digital marketing, currently serving as the Europe North CRM Campaign Manager at Michelin since February 2011, where responsibilities include leading CRM strategic development across B2B, B2D, and B2C sectors with a focus on lead generation and conversion. Previous roles at Michelin include CRM & Lead Gen Strategy Manager, Digital Marketing Manager, Digital Influence Marketing Manager, and CRM Manager. Prior experience includes CRM Manager at The Co-operative Travel and Marketing Database Consultant at Qbase Data Services Ltd. Mark Higginson holds a CIM Diploma in Marketing and completed education at Newcastle-under-Lyme College and Stoke-on-Trent College.