Sandy W. is an accomplished marketing professional with extensive experience in media planning, digital analytics, and ad operations. Currently serving as a Senior Manager on the Performance Team at Michelin since May 2023, Sandy leads data-driven media strategies and analytics initiatives. Previous roles include Senior Manager of Performance Marketing at Sportradar, where Sandy managed global user acquisition campaigns, and Program Manager for Marketing at Staples, focusing on customer data integration. Sandy has also held key positions at Connelly Partners, Fiksu DSP, Salesforce, and Digitas North America, consistently driving optimization and performance across diverse sectors. Sandy holds a high school diploma from Boston Latin School and furthered education at Emerson College.
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