Michigan Sport Consulting Group
Landon Kratchman is a dedicated professional with diverse experience in the sports and business sectors, currently serving as the Director of Professional Development and Analyst at Michigan Sport Consulting Group. Following a successful tenure in various leadership roles at Business at Michigan, Landon has driven significant improvements in educational offerings and recruitment strategies, achieving a 300% increase in applications. As a member of the University of Michigan Sport Business Association and intern experience at NASCAR, Landon has demonstrated strong organizational and communication skills, coordinating operations and facilitating engaging events. Previous roles also include a Student Manager position at University of Michigan Athletics, where Landon significantly contributed to a National Championship season, and management experience at Darwins Cafe. Landon is pursuing a degree at the University of Michigan, building a solid foundation in business principles.
Michigan Sport Consulting Group
The Michigan Sport Consulting Group (MSCG) aids both early-stage companies and industry staples with growth strategy in new and exciting facets of the industry. Implementing and altering business plans during all steps of the process, from ideation to market strategies, is one of the pillars of the MSCG’s consulting model. Key areas of develop include: conceptual development, marketing plan implementation, sponsorship research, consumer surveys, engagement analytics, and database development. MSCG is affliated with the University of Michigan Sport Management program. For more information or to inquire about our work please contact our Vice President of External Affairs Raj Merchant (rajmercha@umich.edu) or President Duncan Wallis (dgwallis@umich.edu).